Canada's Skyservice to resume Learjet operations
This article is only available with a subscription for Commercial Aviation News, Operator & Airport Data
Lufthansa Takes Delivery of Its First A350-1000
The aircraft is the carrier’s 700th from Airbus.
US’s JetBlue reiterates: no bankruptcy filing incoming
JetBlue Airways (B6, New York JFK) is not considering filing for Chapter 11 bankruptcy protection, chief financial officer Ursula Hurley said during a companywide call with…
Slovakia’s AirExplore ceases operations
This article is only available with a subscription for Commercial Aviation News, Operator & Airport Data
US DOT seeks EAS carriers for Pueblo, CO and Dodge City, KS
This article is only available with a subscription for Commercial Aviation News, Operator & Airport Data
US's Hop-A-Jet expands charter and management fleets
This article is only available with a subscription for Commercial Aviation News, Operator & Airport Data
US's Magnifica Air orders 10 A220-300s
Magnifica Air (Orlando International) has placed a firm order with Airbus for ten A220-300s, Corporate Jet Investor has reported. The deal aligns with plans outlined by…
A350-1000ULR Sets New Distance Record
The aircraft flew nonstop from Melbourne to Toulouse, France.
JSX Adds Two Nonstop Routes From New City
Flights will begin in February.
Frontier Begins First Class Ticket Sales
The carrier is also adding more extra-legroom seats.
The Leaderboard: The One to Three Metrics That Matter
You could track 100 metrics. Which honest ones tell you what is working, so you can make an immediate correction? David Chait · Founder & CEO, Travefy,…
WTTC Backs EU Sustainable Tourism Strategy, but Who Will Shape Europe’s Tourism Future?
The World Travel & Tourism Council has welcomed the European Commission's EU Sustainable Tourism Strategy, calling for stronger cooperation between governments and private industry to turn…
WTTC’s Gloria Guevara Calls for United Tourism Leadership at WTM London as UN Tourism Secretary-General Is Absent
At the 20th anniversary of the World Travel Market Ministers’ Summit in London, WTTC President and CEO Gloria Guevara called on more than 50 tourism ministers…
Edmund Bartlett’s Tourism Resilience Revolution: Can the World Turn Promises Into Protection?
Jamaica’s Tourism Minister Edmund Bartlett, a pioneering figure in global tourism resilience, has challenged the international tourism community to move beyond declarations and begin measuring preparedness.…
World Ski Awards reveals 2026’s best in ski tourism
World Ski Awards, the global programme recognising excellence in ski tourism, has announced the winners of its 14th annual programme. Val Thorens, the highest ski resort…
World Ski Awards reveals 2026’s best in ski tourism
World Ski Awards, the global programme recognising excellence in ski tourism, has announced the winners of its 14th annual programme. Val Thorens, the highest ski resort…
Etihad Airways and McLaren Racing take to the skies
Etihad Airways, the national airline of the United Arab Emirates, has unveiled a striking new livery carrying the distinctive branding of partner McLaren Racing, marking the…
Etihad Airways and McLaren Racing take to the skies
Etihad Airways, the national airline of the United Arab Emirates, has unveiled a striking new livery carrying the distinctive branding of partner McLaren Racing, marking the…
BTN Exclusive Q&A with Notis Martakis, Founder and President of MTC Group
Greek tourism has long been admired for its remarkable diversity, from the iconic islands of the Aegean to the historic mainland destinations that continue to captivate…
BTN Exclusive Q&A with Notis Martakis, Founder and President of MTC Group
Greek tourism has long been admired for its remarkable diversity, from the iconic islands of the Aegean to the historic mainland destinations that continue to captivate…
Fully Booked Premiere: ITB Americas Opens in Guadalajara with Strong International Participation
ITB Americas is set to make its fully booked debut in Guadalajara, Mexico, establishing a new B2B marketplace that will connect travel markets across the Americas…
Fully Booked Premiere: ITB Americas Opens in Guadalajara with Strong International Participation
ITB Americas is set to make its fully booked debut in Guadalajara, Mexico, establishing a new B2B marketplace that will connect travel markets across the Americas…
Qatar Airways Expands Connections Across Canada Through New Codeshare Agreement with Porter Airlines
Qatar Airways announces a new codeshare agreement with Porter Airlines, expanding its reach across Canada and providing passengers with greater connectivity and travel options. Under the…
Qatar Airways Expands Connections Across Canada Through New Codeshare Agreement with Porter Airlines
Qatar Airways announces a new codeshare agreement with Porter Airlines, expanding its reach across Canada and providing passengers with greater connectivity and travel options. Under the…
SILVERSEA MARKS HISTORIC OPENING OF THE CORMORANT AT 55 SOUTH, THE SOUTHERNMOST HOTEL ON EARTH
Silversea, the leading experiential luxury and expedition travel brand, has officially opened The Cormorant at 55 South, a new 150-room hotel in Puerto Williams, Chile, the…
SILVERSEA MARKS HISTORIC OPENING OF THE CORMORANT AT 55 SOUTH, THE SOUTHERNMOST HOTEL ON EARTH
Silversea, the leading experiential luxury and expedition travel brand, has officially opened The Cormorant at 55 South, a new 150-room hotel in Puerto Williams, Chile, the…
Why Norway Should Be on Your Ski Holiday Radar This Winter
With 74% of Ski Solutions’ Norway bookings made by families, Norway is proving to be a compelling choice for a family ski holiday this winter. Quieter…
Hurtigruten Launches 2028/29 Season with Expanded Signature Programme and 10% Deposit Offer
Hurtigruten has opened bookings for its 2028/29 season. The new season, covering departures from 1 April 2028 to 31 March 2029, includes an expanded selection of…
Spain Nationwide Strike November 11: Flights, Airports, Trains and Hotels Face Disruption as Travelers Brace for Chaos
Spain's nationwide strike on November 11 could disrupt flights, rail services, airport transfers and hospitality operations. Travelers face uncertainty as unions protest housing costs and wages.…
United Adds Four Domestic Routes
The carrier will give a city its first nonstop flights to the West Coast.
Russian Tourist Payments Disrupted in Maldives: Could Thailand, Seychelles and South Africa Be Next?
Russian tour operators reported hotel-payment reversals involving Bank of Maldives beginning October 18, 2026. Seychelles has separately acknowledged sanctions-related difficulties affecting Russian travelers, while Thailand continues…
Air France Takes Its 60th A220 as A318s Fly On
The delivery completes the carrier’s original A220 order, while its smallest Airbus jets remain on the schedule through March.
From London to Panama: WTTC’s Gloria Guevara Puts the $1.8 Trillion Business Events Economy in the Spotlight
Just days after a busy schedule of tourism industry engagements at World Travel Market London, WTTC President and CEO Gloria Guevara has emerged in Panama City…
Accor and Hard Rock Join Forces: Can Music, Loyalty, and Lifestyle Challenge Marriott’s Global Hotel Empire?
Accor and Hard Rock International have announced a global strategic partnership linking hotel distribution, loyalty programs and international development through Ennismore. The arrangement could give Hard…
Ghana Tourism Leadership Crisis: Why the Caribbean and African American Diaspora Cannot Wait
A leadership disagreement at the Ghana Tourism Authority has reportedly reached Ghana's Presidency, raising questions about governance, destination marketing and the country's international tourism ambitions. This…
Check-In: KORE's Diana Hnatov on Training the Industry's Newest Advisors
Diana Hnatov serves as the Director of Sales and Services for KORE, a travel education program specifically designed to bridge the gap for new advisors entering the…
Checking-In on the Growth of Culinary Travel with Eating Europe
Kenny Dunn is the founder and managing director of Eating Europe, one of the continent's first and now largest tour operators specializing in culinary tours in…
Checking-In with G Adventures' Steve Lima on G's Record Year
TMR's Daniel McCarthy sits down with G Adventures' Steve Lima on the back of its record July, and record 2025, to hear what those results tell…
Checking in with Rental Escapes' WIllie Fernandez as the Villas Segment Explodes
Willie Fernandez is a seasoned marketing executive with over 34 years of experience in the travel industry, spanning the cruise, hotel, vacation, and villa segments. As…
Checking-In with John Chernesky, Two Years Into His NCL Tenure
John Chernesky, the SVP of North American Sales at NCL, has spent more than three decades in travel, but only just celebrated his two-year anniversary with…
Laos Welcomes Global Visitors at the International Folklore Festival Land of Million Elephants in Vientiane
Discover the International Folklore Festival Land of Million Elephants in Vientiane, Laos, exploring its rich cultural heritage, fan footfall, and tourism boom.
US and Other Countries Face Soaring Festive Costs This Christmas Season
Discover the top 4 costliest countries for Christmas. Learn why Switzerland, the US, the UK, and Iceland have the highest festive travel and living expenses.
Abu Dhabi Prepares for an Epic Night as Hans Zimmer Brings The Next Level Tour to Etihad Arena
Experience Hans Zimmer Live at Etihad Arena in Abu Dhabi. Discover event timings, ticket details, venue guidelines, and concert highlights in this complete guide.
Montego Bay and More Put Jamaica and More in the Spotlight as Porter Airlines Unveils Exciting New Winter Escape Opportunities from Hamilton
Discover Porter Airlines’ new winter flights from Hamilton, connecting travellers to Montego Bay and exciting holiday destinations.
Malaysia Updates KTM Komuter Train Timetables for Kuala Lumpur and Negeri Sembilan Travel
Malaysia introduces revised KTM Komuter schedules from 10 November, with weekend changes from 14 November. Travellers using Kuala Lumpur, Batu Caves and Seremban routes should check…
Mexico Coffee Routes Take Travellers to Five Magical Mountain World Escapes
From the historic estates of Chiapas to Oaxaca’s misty Sierra Sur, these five Mexican coffee escapes offer flavour, nature and culture in every stop.
New York and Several Other Cities Attract Global Tourists with Luxury Malls and Shopping Experiences
Discover how the US, Canada, Mexico, Brazil and Argentina are attracting international tourists through luxury shopping, designer outlets and local markets.
Vancouver Winter Magic Awakens at the Spectacular VanDusen Festival of Lights
VanDusen Festival of Lights is back for its 42nd season, bringing magical pathways, Dancing Lights and winter joy to Vancouver.
Rome and More Put Italy in the Luxury Travel Spotlight as €10.4 Billion Hotel Market Unveils a Surprising 25-Province Gap
Italy luxury hotels generate €10.4 billion as Rome leads premium tourism, while 25 provinces remain without five-star accommodation.
Rome Alongside Europe’s Iconic Tourist Hotspots Enters A New Travel Era As The Battle Against Overtourism Grows
Discover Europe's new sustainable tourism strategy! Learn how to beat overtourism, explore hidden gems, and travel smarter in 2026.
Italy Aligns With Other Regions to Offer Unmatched Holiday Experiences, World-Class History, and Gastronomy
Discover the top holiday activities in Japan, Costa Rica, Italy, and South Africa, from historic temples and eco-adventures to food and safaris.
The Westin Maldives Miriandhoo Resort Ignites Festive Travel Magic With An Enchanting Garden Of Eve Island Escape
Experience The Westin Maldives Miriandhoo Resort's magical Garden of Eve festive celebration in the Baa Atoll from Dec 22, 2026, to Jan 7, 2027.
Sighișoara And More Cities Spark A Magical New Travel Craze For Medieval Castles And Timeless Villages In Transylvania
Discover Transylvania's timeless Saxon villages, medieval citadels, and slow living. Experience Viscri, Sighișoara, Sibiu, Brașov, and Oradea today.
Rayong And More Emerging Travel Hotspots Reveal A Stunning Shift As Luxury Escapes And Tourism Revenue Grow In Thailand
Discover how Thailand's 2026 tourism boom is redefining travel with high-value experiences, luxury hubs, and sustainable growth across top cities.
Triolet And More Charming Island Towns Reveal A New Travel Shift As Soaring Tourism Revenue Reshapes Mauritius
Discover Mauritius at a tourism crossroads. Explore how surging luxury revenue transforms Port Louis, Triolet, Curepipe, and Mahébourg today.
Australia Phone Free Cabin Escapes Are Transforming the Way Travellers Rest and Reconnect
The new Australian luxury is not another screen It is a fire a starry sky and a cabin far from the next notification.
Yekaterinburg And Other Major Aviation Hubs See Airline Baggage And Seat Fees Transform The Future Of Travel In Russia
Discover how baggage fees, seat selection, and Wi-Fi drive airline profitability across Saint Petersburg, Yekaterinburg, Kazan, and Sochi using data analytics.
Lausanne And Other Iconic Cities Unlock New Travel Trends As River Cruise Pricing And Luxury Spending Rise In Switzerland
Discover how Switzerland’s elite cruise hubs maximize revenue per passenger day through smart pricing, luxury dining, and eco-conscious travel strategies.
Fiorentino And More Historic Towns Redefine Winter Travel With Hidden Medieval Treasures And Scenic Escapes In San Marino
Discover San Marino's hidden winter magic beyond Mount Titano in Domagnano, Fiorentino, Acquaviva, and Chiesanuova. Your ultimate offbeat European escape awaits!
Laconia And More Neighbouring Cities in New Hampshire Face A Travel Connectivity Crisis As Regional Airport Operations Strain
Discover how New Hampshire's aviation slumps in Portsmouth, Concord, Laconia, and Keene impact travel, local economies, and regional tourism trends.
Laos Welcomes Global Visitors at the International Folklore Festival Land of Million Elephants in Vientiane
Discover the International Folklore Festival Land of Million Elephants in Vientiane, Laos, exploring its rich cultural heritage, fan footfall, and tourism boom.
US and Other Countries Face Soaring Festive Costs This Christmas Season
Discover the top 4 costliest countries for Christmas. Learn why Switzerland, the US, the UK, and Iceland have the highest festive travel and living expenses.
Abu Dhabi Prepares for an Epic Night as Hans Zimmer Brings The Next Level Tour to Etihad Arena
Experience Hans Zimmer Live at Etihad Arena in Abu Dhabi. Discover event timings, ticket details, venue guidelines, and concert highlights in this complete guide.
Montego Bay and More Put Jamaica and More in the Spotlight as Porter Airlines Unveils Exciting New Winter Escape Opportunities from Hamilton
Discover Porter Airlines’ new winter flights from Hamilton, connecting travellers to Montego Bay and exciting holiday destinations.
Malaysia Updates KTM Komuter Train Timetables for Kuala Lumpur and Negeri Sembilan Travel
Malaysia introduces revised KTM Komuter schedules from 10 November, with weekend changes from 14 November. Travellers using Kuala Lumpur, Batu Caves and Seremban routes should check…
Mexico Coffee Routes Take Travellers to Five Magical Mountain World Escapes
From the historic estates of Chiapas to Oaxaca’s misty Sierra Sur, these five Mexican coffee escapes offer flavour, nature and culture in every stop.
New York and Several Other Cities Attract Global Tourists with Luxury Malls and Shopping Experiences
Discover how the US, Canada, Mexico, Brazil and Argentina are attracting international tourists through luxury shopping, designer outlets and local markets.
Vancouver Winter Magic Awakens at the Spectacular VanDusen Festival of Lights
VanDusen Festival of Lights is back for its 42nd season, bringing magical pathways, Dancing Lights and winter joy to Vancouver.
Rome and More Put Italy in the Luxury Travel Spotlight as €10.4 Billion Hotel Market Unveils a Surprising 25-Province Gap
Italy luxury hotels generate €10.4 billion as Rome leads premium tourism, while 25 provinces remain without five-star accommodation.
Rome Alongside Europe’s Iconic Tourist Hotspots Enters A New Travel Era As The Battle Against Overtourism Grows
Discover Europe's new sustainable tourism strategy! Learn how to beat overtourism, explore hidden gems, and travel smarter in 2026.
Italy Aligns With Other Regions to Offer Unmatched Holiday Experiences, World-Class History, and Gastronomy
Discover the top holiday activities in Japan, Costa Rica, Italy, and South Africa, from historic temples and eco-adventures to food and safaris.
The Westin Maldives Miriandhoo Resort Ignites Festive Travel Magic With An Enchanting Garden Of Eve Island Escape
Experience The Westin Maldives Miriandhoo Resort's magical Garden of Eve festive celebration in the Baa Atoll from Dec 22, 2026, to Jan 7, 2027.
Sighișoara And More Cities Spark A Magical New Travel Craze For Medieval Castles And Timeless Villages In Transylvania
Discover Transylvania's timeless Saxon villages, medieval citadels, and slow living. Experience Viscri, Sighișoara, Sibiu, Brașov, and Oradea today.
Rayong And More Emerging Travel Hotspots Reveal A Stunning Shift As Luxury Escapes And Tourism Revenue Grow In Thailand
Discover how Thailand's 2026 tourism boom is redefining travel with high-value experiences, luxury hubs, and sustainable growth across top cities.
Triolet And More Charming Island Towns Reveal A New Travel Shift As Soaring Tourism Revenue Reshapes Mauritius
Discover Mauritius at a tourism crossroads. Explore how surging luxury revenue transforms Port Louis, Triolet, Curepipe, and Mahébourg today.
Australia Phone Free Cabin Escapes Are Transforming the Way Travellers Rest and Reconnect
The new Australian luxury is not another screen It is a fire a starry sky and a cabin far from the next notification.
Yekaterinburg And Other Major Aviation Hubs See Airline Baggage And Seat Fees Transform The Future Of Travel In Russia
Discover how baggage fees, seat selection, and Wi-Fi drive airline profitability across Saint Petersburg, Yekaterinburg, Kazan, and Sochi using data analytics.
Lausanne And Other Iconic Cities Unlock New Travel Trends As River Cruise Pricing And Luxury Spending Rise In Switzerland
Discover how Switzerland’s elite cruise hubs maximize revenue per passenger day through smart pricing, luxury dining, and eco-conscious travel strategies.
Fiorentino And More Historic Towns Redefine Winter Travel With Hidden Medieval Treasures And Scenic Escapes In San Marino
Discover San Marino's hidden winter magic beyond Mount Titano in Domagnano, Fiorentino, Acquaviva, and Chiesanuova. Your ultimate offbeat European escape awaits!
Laconia And More Neighbouring Cities in New Hampshire Face A Travel Connectivity Crisis As Regional Airport Operations Strain
Discover how New Hampshire's aviation slumps in Portsmouth, Concord, Laconia, and Keene impact travel, local economies, and regional tourism trends.
PRESS RELEASES
BRAEMAR HOTELS & RESORTS ANNOUNCES $358 MILLION REFINANCING OF FOUR HOTELS
DALLAS, Nov. 10, 2026 /PRNewswire/ -- Braemar Hotels & Resorts Inc. (NYSE: BHR) ("Braemar" or the "Company") announced today that it has successfully closed a new…
Pismo Beach Sand Art Festival Brought International Artists to the Shoreline for Three-Day Open-Air Gallery
Eleven artist teams turned the beach into a temporary gallery over three days using only rakes and ropes PISMO BEACH, Calif., Nov. 10, 2026 /PRNewswire/ --…
NORTON MOTORCYCLES ENTERS NEW CATEGORY WITH NEW NORTON 450 CC URBAN DEBUT AT EICMA - FULL MATERIALS NOW AVAILABLE
Norton entered a new motorcycle category with the world premiere of its 450 cc urban model at EICMA 2026 The new Norton 450 urban model line…
NORTON MOTORCYCLES FAIT SON ENTRÉE DANS UNE NOUVELLE CATÉGORIE AVEC LA NOUVELLE NORTON 450 CC URBAN, PRÉSENTÉE À L'EICMA - TOUS LES DOCUMENTS SONT MAINTENANT DISPONIBLES
Norton a fait son entrée dans une nouvelle catégorie de motos avec la première mondiale de son modèle urbain de 450 cm3 à l'EICMA 2026. La…
The Windsor Court Welcomes Fall with New Menus at The Grill Room and Polo Club
Seasonal dishes pair autumn ingredients with Louisiana flavors, while four new cocktails bring orchard fruit, warming spices and savory notes to the glass NEW ORLEANS, LA,…
Hammock Beach Golf Resort & Spa Celebrates the Holidays with Christmas Traditions and New Year’s Festivities by the Sea
Elf visits, festive dining, midnight fireworks and an Atlantic Ocean plunge bring seasonal cheer to Florida’s Palm Coast PALM COAST, FL, UNITED STATES, November 10, 2026…
GoldSpring Consulting Adds Former TMC Executive Dale Eastlund and UK-Based Transformation Leader Toby Guest
New senior consultants strengthen support for corporate travel managers and procurement leaders in airline distribution, TMC strategy, and UK/Europe programs DALLAS, TX, UNITED STATES, November 10,…
GoldSpring Consulting Adds Former TMC Executive Dale Eastlund and UK-Based Transformation Leader Toby Guest
New senior consultants strengthen support for corporate travel managers and procurement leaders in airline distribution, TMC strategy, and UK/Europe programs DALLAS, TX, UNITED STATES, November 10,…
VINCE Lifestyle Magazine Releases November's Issue Featuring Former Green Beret Michael Taylor's Extraordinary Journey
This issue focuses on healthspan, longevity, personal reinvention, and an expanding community platform connecting adults over 40 with trusted professionals. NEW YORK, NY, UNITED STATES, November…
Six Sigma Certification Black Friday Sale: MSI Offers Up to 30% Off Multi-Program Enrollment for 2027 Career Preparation
Earn the best Six Sigma certification this Black Friday with MSI's multi-program discounts of up to 30% off and position your career for success in 2027.…
Scout Space Selected for SpaceWERX STRATFI Award to Scale Space Domain Awareness Capability for the U.S. Space Force
RESTON, VA, UNITED STATES, November 10, 2026 /EINPresswire.com/ -- Scout Space, a leading provider of space domain awareness (SDA) sensors and software, has announced it’s been…
Surge and Scale: Inprentus Closes the Supply Gap for Dual-Use Infrared Gratings
Inprentus, Inc., the world leader in precision diffraction grating components, is meeting growing demand for custom infrared gratings for dual-use applications CHAMPAIGN, IL, UNITED STATES, November…
Tambourine Earns Top Honors for Hospitality Website Design at 2026 Travel Weekly Magellan Awards
Tambourine won four Travel Weekly Magellan Awards for website design, including Gold for Pier Sixty-Six, Ted Turner Reserves, and Old Edwards Hospitality Group.
Hotels Hand AI to Everyone Except the Frontline, Why AI Agents Aren't Booking Rooms Yet, What Makes a Luxury Stay Worth the Price?
Tuesday brought a World Panel question on what makes a luxury stay worth the price, and three looks at where hotel AI is falling short: at…
Accor, Hard Rock enter partnership on loyalty, distribution
The agreement will expand Hard Rock’s distribution network and accelerate its global development, while enhancing both companies’ loyalty programs.
Inside hotel companies’ widespread growth in Q3 2026
Marriott, Hilton, Hyatt and more saw U.S. RevPAR up year over year in the quarter as travel demand improved. Companies also posted development, technology and loyalty…
Hyatt taps in new chief digital and information officer
Danny Miles will oversee the hotelier’s modernization plans as it aims to use data and AI to create more personalized guest experiences.
Grevon and Indio Partner to Enable End-to-End AI Bookings for RV Parks and Campgrounds
Grevon and Indio are integrating to let RV park and campground guests inquire, check availability, and pay within a single AI conversation, without redirection to a…
Why People Stay: A Thanksgiving Reflection on Loyalty, Longevity, and Living Hospitality
Newport Hospitality Group CEO reflects on what drives long-term staff retention, citing 43% of corporate staff with 10+ years tenure and an average tenure of 11.8…
Escape to Himalayan Woodcroft, Sirmaur – IHCL SeleQtions
Indian Hotels Company (IHCL), India's largest hospitality company, today announces the opening of Himalayan Woodcroft, Sirmaur – IHCL SeleQtions in Himachal Pradesh. Mr. Gaurav Pokhariyal, Chief…
Sugar House Hotel, a Tribute Portfolio Hotel, Brings Vermont Character to Sustainable Hospitality
Sugar House Hotel, a Tribute Portfolio Hotel , has officially opened its doors in Greater Burlington, Vermont, bringing its distinctly local character to Tribute Portfolio's growing…
FERGUS Group Expands with the launch of FERGUS Bamboo Alcudia in Mallorca
FERGUS Group , a hotel repositioning specialist owned by Mallorcan entrepreneur Pep Cañellas, has reached 40 hotels in its portfolio with the addition of FERGUS Bamboo…
ZEL Makes Its Mexico Debut with ZEL Cozumel, Bringing Rafael Nadal and Meliá Hotels International’s Active and Social Wellbeing Lifestyle to the Mexican Caribbean
Meliá Hotels International and Rafael Nadal announce the grand opening of ZEL Cozumel, the brand’s first resort in Mexico, as part of their joint venture. Located…
2026 holiday travel preview: Trip goers stretch budgets, turn to tech
Consumers overall are eager to travel despite rising costs, placing greater value on experiences over goods. Amid a K-shaped economy, though, there is still a tale…