AXN Asia, operated by KC Global Media, has partnered with Tourism Malaysia to launch ‘Unfading Memoirs,’ a dynamic television production that celebrates the diverse cultural heritage and stunning vistas of Malaysia. Set to premiere on AXN in July 2024 across Asia, this engaging series will provide audiences with a novel view of Malaysia’s allure through engaging entertainment.
This innovative partnership brings together travel and entertainment, broadcasting on both television and various social media platforms. ‘Unfading Memoirs’ will highlight a range of curated travel experiences from the viewpoints of different travelers, aiming to encourage viewers to explore and promote these exceptional locations. Additionally, the series will incorporate user-generated content initiatives, allowing viewers to contribute their own travel stories and participate in contests to win exclusive trips.
George Chien, Co-founder, CEO, and President of KC Global Media expressed his enthusiasm for the partnership, stating, “Partnering with Tourism Malaysia for ‘Unfading Memoirs’ is an honour for AXN Asia. Our commitment to promoting travel and adventure is deeply ingrained in our ethos, and this collaboration perfectly aligns with our mission to inspire wanderlust and cultural exploration – exemplifying our dedication to producing meaningful and engaging content that resonates with viewers across the region. We are excited to embark on this journey with Tourism Malaysia and look forward to creating more impactful projects together in the future.”
“Unfading Memoirs” offers a vibrant homage to the allure of travel, drawing viewers into Malaysia’s exquisite culinary scenes, rich cultural tapestry, and thrilling outdoor escapades. Led by esteemed travel aficionados Justin Bratton and Selina Lo, along with the engaging food and travel connoisseur Erwan Heussaff, this mini-series is a thrilling expedition through Kuala Lumpur, Penang, Sabah, and Sarawak. It captures the quintessence of these locations, elevating itself beyond ordinary digital media by integrating a rich mix of experiences into the ultimate travel anthology. Narrated with a unique AXN flair by the hosts, the series vividly animates these regions, providing a lively and easy-to-navigate guide to discovery right at your fingertips.
Mr. Manoharan Periasamy the Director General of Tourism Malaysia echoed, “Malaysia is a treasure trove of cultural diversity, natural beauty, and captivating experiences – for which we’re eager to showcase Malaysia’s unique charm to a wider audience, inviting travellersfrom around the globe to discover the wonders of our country. Together with AXN Asia, we’re committed to positioning Malaysia as a top travel destination, sharing the essence of Malaysia with the world and fostering meaningful connections through travel.”
The post AXN Asia and Tourism Malaysia Collaborate for ‘Unfading Memoirs’ TV Series Launching in July 2024 appeared first on Travel And Tour World.