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Maputo’s Fikani Fair shines a spotlight on Mozambique’s tourism, uniting global stakeholders to explore industry growth and investment opportunities.
Starting today, Maputo will play host to the 10th edition of the Mozambique Fikani International Tourism Fair, a key event that brings together industry stakeholders for exhibitions and discussions centered on the tourism business environment and the numerous investment opportunities within this sector.
The fair, set to run through Sunday, is anticipated to attract around 6,500 participants and feature over 220 exhibitors. The Ministry of Culture and Tourism, which is spearheading the event, has planned a robust agenda that kicks off with a debate on investment prospects in nature-based tourism. The discussions will also cover the recent decree that exempts citizens from select countries from requiring entry visas when visiting Mozambique as tourists.
In addition to the opening debates, the first day will feature critical discussions on the importance of ethics and service quality in tourism. Participants will explore how excellent service can enhance the entire tourism value chain. Moreover, there will be a significant bilateral meeting between representatives from Mozambique and South Africa, focusing on strengthening tourism ties between the two nations.
The Minister of Culture and Tourism emphasized that Fikani, taking place at the Mozambique-China Cultural Center, serves as a vital platform to showcase Mozambique’s vast tourism potential. The fair aims to attract international investment and boost the country’s image as a prime travel destination.
This year’s event has drawn participation from eight countries, including Portugal, Spain, Nigeria, Rwanda, South Africa, Angola, and Namibia, all of which have confirmed their presence. Their involvement underscores the global interest in Mozambique’s tourism offerings and the fair’s growing reputation as a significant event in the international tourism calendar.
The 2024 edition of Fikani is not just about showcasing tourism products and business opportunities. The Mozambican government is also keen to stimulate in-depth discussions on the future of tourism in the country. They plan to introduce mechanisms for providing better services and promotional packages across air, rail, and road transport sectors, aiming to make travel within Mozambique more accessible and attractive.
One of the primary goals of this year’s fair is to promote comprehensive tourism packages. These packages will cater to diverse interests, including organized tours and professional internships, aimed at enhancing the skills and experiences of those working within the tourism industry.
In line with these objectives, the fair will also focus on fostering collaborations between domestic and international stakeholders. These collaborations are expected to drive innovation and improve the overall competitiveness of Mozambique’s tourism sector on the global stage.
As Fikani 2024 unfolds, it stands as a testament to Mozambique’s commitment to developing a sustainable and thriving tourism industry. The event not only serves as a platform for showcasing the country’s natural and cultural riches but also as a catalyst for meaningful dialogue and partnerships that will shape the future of tourism in the region.
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