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The Tourism Authority of Thailand (TAT) is advancing its mission towards high-value and sustainable tourism by teaming up with The Cloud to present the Amazing Green Fest 2024. The event will take place from August 15 to 18 at Paragon Hall, Siam Paragon in Bangkok.
The Amazing Green Fest 2024 signifies two pivotal achievements in TAT’s commitment to socially and environmentally responsible tourism. Firstly, TAT has integrated a heart-shaped leaf into the Amazing Thailand logo, symbolizing its dedication to the sustainability triangle, which encompasses societal, economic, cultural, and environmental facets. Secondly, this event will be TAT’s inaugural ‘Carbon Neutral Event,’ accredited by the Thailand Greenhouse Gas Management Organization (TGO).
Ms. Thapanee Kiatphaibool, TAT Governor, said “The event underscores TAT’s vision to accelerate Thailand’s tourism ecosystem to sustainability, promote economic value, and maintain biodiversity of natural resources. This corresponds with Thailand’s 20-Year National Strategy for competitiveness enhancement and the 13th National Economic and Social Development Plan, Milestone 2, to develop Thailand as a sustainable quality-oriented tourist destination.”
To transform Thailand’s tourism into high-value and sustainable, Ms. Thapanee added, “We need to become less reliant on the number of tourists and prioritise more on quality tourists with high purchasing power, long-stay preferences, and environmental responsibility. Additionally, we need to shape supplies, elevate sustainability standards, and promote Hidden Gems destinations to better balance the distribution of tourism income across the length and breadth of the country.”
TAT and The Cloud aim to inspire stakeholders and tourists at the Amazing Green Fest 2024 to recognize the importance of environmental conservation and responsible tourism practices. The ultimate goal is to foster meaningful connections between people and nature.
Mr. Changnoi Kunjara Na Ayudhya, Managing Director of Cloud and Ground Co., Ltd. (The Cloud), said “The Amazing Green Fest 2024 is purposely designed to create a community for sustainable tourism enthusiasts to exchange new experiences through storytelling. We want to motivate people to discover new meanings of sustainable tourism that can be applied in everyday life.”
The Amazing Green Fest 2024, organized by TAT and The Cloud, will feature six dedicated zones highlighting various aspects of sustainable tourism:
Green Tourism: This zone narrates the journey of sustainable tourism through TAT initiatives, such as the Sustainable Tourism Goals (STGs) STAR Rating System, the Thailand Tourism Awards, and the CF-Hotels Platform.
Green Business: Showcasing socially and environmentally responsible tourism enterprises, this space includes hotels, community tours, travel deals, and local arts and crafts.
Green Learning: A hub for knowledge exchange, featuring the Amazing Green Stage with public seminars on sustainable tourism and The Hotelier 2024 forum, which offers insights on hotel management and sustainable tourism from leading hospitality organizations such as Dusit Thani, Chiva-Som, CROSSROADS Maldives, Eastin Grand Hotel Phayathai, THANN Wellness, Trisara, Sela, and Thai Fight Hotel. Sivatel Bangkok Hotel will also host a workshop on managing a hotel with a focus on sustainability.
Green Food: A marketplace presenting food made from locally sourced ingredients, offered by restaurants and hotels committed to sustainability.
Green Playground: A space designed for children to learn about nature through workshops and activities.
The Cloud Sharing Space: A tranquil corner for sharing travel dreams.
The Amazing Green Fest 2024 is part of TAT’s broader strategy to transform Thailand’s tourism industry into one that is high-value and sustainable.
On the business level, TAT has laid the groundwork for sustainable, resilient, and responsible practices through various initiatives, including:
Sustainable Tourism Goals (STGs), aligned with the United Nations’ Sustainable Development Goals (SDGs).
STGs STAR Rating System.
Amazing Organic project.
BCG and Happy Model tourism routes.
On the national level, TAT aims to elevate the sustainability standards of Thai tourism-related businesses through the biannual Thailand Tourism Awards, which recognize excellence in five categories: attraction, accommodation, health and wellness tourism, tour programs, and low-carbon and sustainability.
Additionally, TAT has developed the CF-Hotels online platform, enabling hotel and lodging operators to create an environmental inventory database (covering energy, water, waste, and greenhouse gases) and calculate their carbon footprint.
On the international level, TAT is fostering sustainability in Thai tourism businesses through partnerships, such as with Tourism Cares, a US-based non-profit organization dedicated to promoting sustainability in the travel and tourism industry.
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