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Madhya Pradesh Promotes Diverse Tourism Opportunities at UNESCO Heritage Session

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Madhya Pradesh, often referred to as the “Heart of Incredible India,” showcases a diverse range of attractions for all kinds of travelers. This state is home to the historically and culturally significant Khajuraho Group of Monuments and The Sanchi Stupa, as well as stunning natural landscapes including national parks, waterfalls, and picturesque vistas. It offers unique experiences ranging from adventurous trekking and river rafting to eco-tourism initiatives that highlight its dedication to sustainable practices. The region’s culinary scene and vibrant cultural festivals further enrich the traveler’s experience. The Madhya Pradesh Tourism Board is actively enhancing these attractions through the development of new tourism circuits, better infrastructure, and community involvement to foster sustainable growth.

At the 46th session of the UNESCO World Heritage Committee recently held in New Delhi, the Madhya Pradesh Tourism Board was a prominent participant, emphasizing its commitment to preserving India’s extensive urban heritage. The session titled “Managing Historic Cities and Settlements: Urban Heritage in India and the HUL (Historic Urban Landscape) Recommendation” gathered experts, policymakers, and stakeholders to discuss heritage conservation challenges and strategies.

Mr. Sheo Shekhar Shukla emphasized the crucial role of community involvement in heritage conservation, advocating for a balanced approach that marries preservation with economic development, thereby creating opportunities for local communities. He stated, “Heritage cities can be developed and conserved simultaneously by placing the community at the core. We must sensitize the community, instill a sense of ownership, and generate livelihood opportunities around both built and intangible heritage. The historicity of a city can be leveraged for the wider welfare and benefit of the people at large. By creating the right framework for private investment, a balance can be achieved in heritage cities.”

Mr. Shukla further highlighted Madhya Pradesh’s success in balancing conservation with the development of serene natural destinations like its national parks. He explained, “We have created a framework where the boundaries of the national parks are sacrosanct, and tourism up to a limit is acceptable. Beyond that limit, it is strictly prohibited. Conservation and preservation of urban cities can be achieved through a holistic approach. Our heritage cities will become dynamic, vibrant, and robust examples of not only conservation, preservation, and restoration through a balanced approach but also the promotion of tourism in a significant way.”

The session highlighted the significant heritage of cities like Gwalior and Orchha, showcasing Madhya Pradesh’s efforts to blend heritage conservation with urban development. Key speakers included Mr. Sheo Shekhar Shukla, Principal Secretary of Tourism & Culture and Managing Director of Madhya Pradesh Tourism Board, along with other distinguished officials from various regions who shared their insights on managing historic cities and settlements. The discussion, led by Ms. Junhi Han, Chief of Culture India UNESCO, emphasized the role of the HUL Recommendations in guiding conservation efforts and promoting sustainable urban development across India. Madhya Pradesh’s strategy for heritage conservation, which stresses community participation and sustainable methodologies, garnered extensive praise from the participants.

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