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The German National Tourist Board (GNTB), in partnership with TMB Tourismus-Marketing Brandenburg GmbH, has unveiled its new initiative, ‘Influencer Days by GNTB.’
Under the theme ‘Discover Germany – From Reunification to a Modern Travel Gem,’ influencers from nine countries explored Germany’s new federal states over a week. Their journeys highlighted innovative tourism trends, including New Work, modern exhibitions and museums, art and creative hubs, and revamped nature experiences.
The influencers then gathered for a three-day workshop at Gut Boltenhof in northern Brandenburg, a prime example of innovative workation destinations. The goal was to create various film contributions, judged by a panel. The workshop featured expert talks and presentations on Germany’s evolution as a travel destination since reunification and innovative workation tourism in Brandenburg.
Petra Hedorfer, CEO of the GNTB, explains: ‘The changes in the world of work brought about by the digital transformation are also reflected in the travel behaviour of our international guests, where business and leisure are often no longer differentiated from one another. Workation, bleisure and digital nomads are examples of this trend. As the world’s leading business travel destination, we are predestined to play an active role in shaping this global trend. According to studies conducted by IPK International on behalf of the GNTB, Germany is already the number one bleisure destination in Europe. Our conference venue Gut Boltenhof is a successful example of how this trend can be put into practice. With the new communication format ‘Influencer Days by GNTB’, we want to address the growing target group in the workation segment this year.’
Christian Woronka, Managing Director of TMB Tourismus-Marketing Brandenburg GmbH, added: ‘We were honoured to be able to host this new format. We were delighted to welcome international influencers together with the GNTB. Since the fall of the Berlin Wall, the state and tourism in Brandenburg have developed successfully – and offer space to unwind and recharge your batteries. It’s the perfect place to gather new ideas and inspiration in harmony with nature.’
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