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Destination British Columbia, in partnership with Indigenous Tourism British Columbia and Regional Destination Management Organizations, is dedicated to engaging with industry stakeholders to boost regional tourism through the Invest in Iconics Strategy. This initiative focuses on collecting diverse perspectives to address unique opportunities and challenges across various regions.
Recent Engagement Efforts
In the past quarter, the destination development project teams for the Southern Valleys and Southeast British Columbia Iconics have hosted a series of virtual and in-person meetings with regional stakeholders.
These sessions have gathered a wide array of participants, including:
Regional tourism businesses
Indigenous tourism operators
Resorts
Advocacy groups
Economic development agencies
Community Destination Management Organizations (CDMOs)
Representatives from Thompson Okanagan Tourism Association and Kootenay Rockies Tourism
Southern Valleys Engagement
For the Southern Valleys, a virtual engagement session took place in May 2024, followed by an in-person meeting in June 2024 in Summerland. These sessions provided essential insights and feedback from local stakeholders, guiding the future direction of tourism in the region.
Southeast British Columbia Engagement
In Southeast British Columbia, a workshop with the Kootenay Rockies Regional Destination Management Committee was held in April 2024. Additionally, throughout July 2024, one-on-one interviews with industry leaders are being conducted to gather in-depth information on specific opportunities and ongoing initiatives.
Enhancing Visitor Experiences
The ultimate goal of these engagement activities is to develop a comprehensive destination development strategy for each Iconic region. This strategy aims to enhance the visitor experience by offering unique and compelling attractions that attract tourists and support local economies.
By utilizing the insights and expertise of regional stakeholders, Destination BC strives to create sustainable and thriving tourism destinations that benefit both visitors and local communities.
The post Destination British Columbia and Regional Partners Drive Tourism Growth with Invest in Iconics Strategy appeared first on Travel And Tour World.