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Visit PITTSBURGH has proudly received the prestigious Destination Marketing Accreditation Program (DMAP) designation from Destinations International. This accolade highlights the organization’s unwavering dedication to industry excellence and adherence to the global standards of performance and accountability for destination organizations.
Earning the DMAP accreditation is no small feat. It demands that a destination organization meets a comprehensive set of mandatory and voluntary standards across diverse performance areas. These standards encompass critical facets of destination management and marketing, including governance, finance, human resources, sales, communications, destination development, and research. This recognition underscores VisitPITTSBURGH’s commitment to maintaining the highest level of operational excellence and service quality in promoting their vibrant city.
“We are delighted to welcome VisitPITTSBURGH to our esteemed DMAP community,” stated Don Welsh, President and CEO of Destinations International. “The relevance of destination organizations has never been more vital to the economic vitality of the places Destinations International members serve, and this industry accreditation is a benchmark for quality and performance. My gratitude extends to the DMAP Board of Directors for their dedication to our industry and their stewardship of this crucial program.”
This marks the 17th consecutive year that VisitPITTSBURGH has been honored with the DMAP designation.
“We’re thrilled to have VisitPITTSBURGH’s commitment to excellence recognized on a global scale,” said Jerad Bachar, President & CEO of VisitPITTSBURGH. “VisitPITTSBURGH has a tremendous team in place dedicated to the development, marketing and promotion of Allegheny County, and it continues to show across our global tourism brand, strong community partnerships and industry-leading initiatives.”
“Accreditation through DMAP underscores the critical role that destination organizations play in their communities,” stated Tania Armenta, President & CEO of Visit Albuquerque and chair of the DMAP Board of Directors. “As custodians of their destinations’ brands, participation in DMAP underscores a destination organization’s adherence to rigorous standards. This commitment is a clear signal to stakeholders that the organization managing the destination brand possesses the necessary infrastructure and expertise to beneficially influence the visitor economy for both tourists and local residents.”
Destinations International stands as the world’s largest and most trusted resource for destination organizations, convention and visitors bureaus (CVBs), and tourism boards. Boasting a membership of over 8,000 individuals and partners from more than 750 destinations globally, the association represents a dynamic, forward-thinking, and collaborative community dedicated to advancing the tourism industry worldwide.
VisitPITTSBURGH serves as the official tourism marketing and promotion agency for the Pittsburgh region. The organization is committed to attracting business events, sports competitions, and leisure travelers, driving economic growth and showcasing the unique attractions of Pittsburgh.
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