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Discover Puerto Rico has earned the prestigious Destination Marketing Accreditation Program (DMAP) designation from Destinations International. This accolade highlights the organization’s dedication to industry excellence and adherence to global standards of performance and accountability for destination organizations.
To achieve this significant recognition, a destination organization must meet numerous mandatory and voluntary standards across various performance areas. These standards encompass all aspects of destination organization management and marketing, including governance, finance, human resources, sales, communications, destination development, and research.
Furthermore, Discover Puerto Rico received accreditation with distinction. This special honor is given to organizations that exceed the required standards, demonstrating the extensive scope of their operations and their unwavering commitment to enhancing the destination they represent.
“We are delighted to welcome Discover Puerto Rico to our esteemed DMAP community again,”
stated Don Welsh, President and CEO of Destinations International. “The relevance of destination
organizations has never been more vital to the economic vitality of the places Destinations
International members serve, and this industry accreditation is a benchmark for quality and
performance. My gratitude extends to the DMAP Board of Directors for their dedication to our
industry and their stewardship of this crucial program.”
Discover Puerto Rico has earned the highest distinction for the second time in the Destinations International accreditation process. This achievement is mandated by the law that established the Island’s destination marketing organization (DMO).
“We are proud of our reaccreditation with distinctions. It reassures us that we hold ourselves to
the highest industry standards as a destination marketing organization. Discover Puerto Rico’s
reaccreditation is one of the big milestones in our organization. Still, more importantly, it’s also a
process that allows us to reflect on our evolution and future,” said Brad Dean, Discover Puerto
Rico’s CEO.
“Accreditation through DMAP underscores the critical role that destination organizations play in
their communities,” stated Tania Armenta, President & CEO of Visit Albuquerque and chair of the
DMAP Board of Directors. “As custodians of their destinations’ brands, participation in DMAP
underscores a destination organization’s adherence to rigorous standards. This commitment is a
clear signal to stakeholders that the organization managing the destination brand possesses the necessary infrastructure and expertise to beneficially influence the visitor economy for both
tourists and local residents.”
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