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The Blue Kite by Vianaar expands into Nainital, India, marking a significant step in its growth strategy, offering luxury apartments and villas beyond its established markets.
The Blue Kite, a property management division of Vianaar—a luxury holiday home developer based in Goa—has announced its expansion into Nainital, marking a significant step in its growth strategy beyond its established markets in Goa, Delhi, Kasauli, and Shimla. Since its inception in 2017, The Blue Kite by Vianaar has garnered a reputation as a leading provider of upscale yet affordable apartments and villas throughout India.
Situated just an hour from Nainital, The Blue Kite by Vianaar’s new offerings include the Buransh Terrace Villas, available in 3 and 4 BHK configurations. These premium properties feature fully equipped kitchens, stunning mountain views, and access to a clubhouse. Each villa is complemented by attentive caretaker services and optional on-call chef services, ensuring a seamless and luxurious stay for guests. Visitors can explore trails that offer sweeping views of expansive plains on one side and lush flora on the other. Additionally, the villas are conveniently located near the famous Kainchi Dham-Shri Neeb Karori Baba Ashram, a serene retreat frequented by celebrities like Virat Kohli and Anushka Sharma, offering a spiritual experience just a half-hour away.
The expansion into Nainital highlights The Blue Kite’s strategic vision to cater to corporate groups and discerning travelers seeking exclusive home stays. The properties are designed to provide privacy, spaciousness, and personalized services, distinguishing them from traditional hotel accommodations.
“We are thrilled to bring our professional property management and guest services to Nainital, a cherished hill station that perfectly complements our vision. The response to our expansion has been overwhelmingly positive, reaffirming our commitment to providing unparalleled holiday experiences in diverse and picturesque locales across India. This exciting venture allows us to continue delivering the high standards that our guests have come to expect from The Blue Kite,” said Caroline Mulliez, CEO of The Blue Kite.
Looking forward, The Blue Kite by Vianaar aligns its expansion with Vianaar’s growth strategy, planning to add 115 more villas in Goa this year. As the brand’s home base, Goa remains a pivotal market. Furthermore, The Blue Kite by Vianaar is exploring new opportunities in major cities such as Mumbai, Delhi, and Bengaluru, identifying a substantial demand in these markets.
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