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The Tourism Authority of Thailand (TAT) in collaboration with Royal Enfield, a leading international name in mid-sized motorcycles, initiated the ‘Royal Enfield Amazing Thailand Ride’ motorcycle touring initiative. The first journey of this tour was scheduled from July 18 to July 23.
Mr. Nithee Seeprae, TAT Deputy Governor for Marketing Communications, said “This partnership with Royal Enfield reinforces Thailand’s position as a premier travel destination, building on the success of our ‘Amazing Thailand: Your Stories Never End’ campaign. The activity aligns with our strategy to promote the Green Season. So, we are excited to showcase the country’s diverse offerings and unique experiences through the stories of passionate riders.”
The collaboration between the Tourism Authority of Thailand (TAT) and Royal Enfield harnesses their collective expertise to deliver memorable motorcycle tours designed for enthusiasts at any skill level.
The first tour, spanning five days, commenced in mid-July, hosting more than a dozen riders from various Asian nations including Singapore, Malaysia, the Philippines, Vietnam, Indonesia, and South Korea.
This journey began in Bangkok, navigating the historic Old Town and bustling Yaowarat Road, with an official launch at the TAT Head Office on July 19. Participants ventured from Bangkok to the Eastern shores of Thailand, indulging in the rich Thai culture, local cuisines, and picturesque travel spots along the way.
Their path included stops at the vibrant beach town of Pattaya in Chon Buri and the culturally rich Chanthaburi, known for its natural landscapes and heritage.
The upcoming tour in August aims to attract about 30 participants and will showcase the cultural and historical richness of Northern Thailand. This tour will feature the lesser-known city of Nan, promising an exclusive and enriching experience for all riders.
Anuj Dua, Head of Business, Royal Enfield APAC, said “We are proud to embark on this exciting journey with TAT, highlighting the synergy between adventure travel and iconic motorcycle culture. Our motorcycles unlock a different perspective, allowing travellers to discover hidden gems and experiences inaccessible by other modes of transportation. We are thrilled to leverage influencer storytelling to showcase the transformative experiences Thailand has to offer.”
The “Royal Enfield Amazing Thailand Ride” motorcycle tour highlights the unmatched allure and adventurous spirit of Thailand, encouraging travelers to experience the country on two wheels and uncover new viewpoints of its hidden treasures.
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