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As anticipation builds for the Paris Games, Viking is excited to unveil its new “Summer of France” initiative. This campaign, launching today at Viking.com/France, is crafted to inspire travelers to explore the wonders of France through Viking’s river and ocean cruises in 2025.
Viking’s voyages offer a deep dive into France’s cultural tapestry, historical landmarks, and culinary delights. Highlights include an exclusive docking location for Viking Longships right on the Seine River, nestled in the heart of Paris, and Privileged Access tours in iconic destinations such as Bordeaux and the French Riviera.
Coinciding with the Paris Games, Viking’s promotional efforts will be prominently featured on NBC starting July 26, showcasing the allure of France to a global audience. This strategic launch aims to captivate and motivate travelers to experience France in a way only Viking can provide.
“France has always been a destination of keen interest to our guests. With ancient cities, world-famous cuisine and landscapes that have been inspiring artists for centuries, France is a phenomenal country well-suited for exploring with Viking,” said Torstein Hagen, Chairman and CEO of Viking. “As the world turns its attention to France for the Paris Games, we are pleased to highlight the many ways to experience France and look forward to introducing even more curious travelers to the country in future years
Viking is rolling out its exciting new “Summer of France” campaign, inviting travelers to embark on a remarkable journey through France in 2025. This immersive initiative, available at Viking.com/France, offers a comprehensive exploration of French culture, history, and cuisine, all designed to ignite the wanderlust of prospective travelers.
Unforgettable Sweepstakes
At the heart of the campaign is a sweepstakes exclusively for North American residents. The grand prize is a lavish 15-day voyage for two on Viking’s “France’s Finest” itinerary, a seamless blend of river and ocean cruises showcasing the best of France. This opportunity promises an exceptional adventure, combining Viking’s top-rated river and ocean experiences for a truly comprehensive French exploration.
Exclusive River Cruises
Viking’s river cruises offer unparalleled experiences, including exclusive docking in Paris, where guests can enjoy breathtaking views of the Eiffel Tower and the Statue of Liberty. Other river voyages explore the renowned wine regions of Bordeaux, with unique activities like truffle hunting and Cognac blending. Travelers can also experience the scenic charm of Provence, famous for its culinary delights and artistic heritage.
Spectacular Ocean Itineraries
On the ocean side, Viking’s itineraries include vibrant destinations such as Marseille, the historic island of Corsica, and ancient cities of North Africa. The Mediterranean cruises extend to Spain and Italy, providing a rich and diverse cultural tapestry that complements the French journey.
Extend Your Adventure
For those looking to delve deeper into the French experience, Viking offers pre- and post-cruise land extensions. Explore the beauty of Aix-en-Provence, the vineyards of Burgundy, and the Loire Valley, adding extra layers to your French adventure with scenic landscapes and cultural insights.
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