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Asiaray secures exclusive media rights for nine Shenzhen Metro lines, enhancing its influence in Greater Bay Area’s transport advertising landscape.
Asiaray Media Group Limited (“Asiaray” or the “Group”; stock code: 1993), a prominent player in the out-of-home (“OOH”) media sector, specializing in large-scale transport advertising management, including airports, metro systems, and high-speed rail networks, has announced the acquisition of exclusive rights to manage the advertising media assets of Shenzhen Metro’s Lines 3, 4, 6, sub-line 6, 10, 12, 13, 14, and 16. These concessions range from two to five and a half years, with options for renewal.
Shenzhen Metro serves as the primary public transportation system in Shenzhen, boasting an average daily ridership exceeding 7.99 million, which constitutes over 70% of the city’s total public transport usage. Asiaray’s exclusive rights encompass nine metro lines that span the Luohu, Futian, Nanshan, Baoan, Guangming, Longhua, Longgang, and Pingshan districts. These lines connect to two Hong Kong-Shenzhen ports, Futian and Shenzhen Bay, and provide direct links to Futian, Shenzhen North, Shenzhen Pingshan high-speed railway stations, and Pinghu Railway Station. With such extensive coverage, Asiaray is poised to enhance its high-quality railway media offerings, implementing its “mega transport, multi-media, and full ambience capability” advertising solutions. This initiative aims to optimize customer engagement and enrich the passenger travel experience through diverse and innovative media formats.
Mr. Vincent Lam, Founder, Chairman and Executive Director of Asiaray, said, “We are honored to have the trust of the operating units of the Shenzhen metro lines. This not only demostrats our strong reputation and fruitful results in developing the Shenzhen market, but also marks a new stage of our in-depth services in the Guangdong-Hong Kong-Macao Greater Bay Area. Asiaray is renowned for its unwavering commitment to meeting the diverse needs of the market. Leveraging our deep understanding of large-scale transportation advertising media and astute market insights, we maintain a sophisticated approach to partnerships, and will continue to provide advertisers, brands and customers targeting mass travelers in Shenzhen with unparalleled advertising experiences. We will also add more color and vitality to the city with our cutting-edge, advanced and innovative digital advertising solutions. “
Over the years, the Group has meticulously crafted a strategic blueprint for the transportation hub within the Greater Bay Area, leveraging the immense potential of China’s regional development initiative. Asiaray has successfully established a comprehensive media network that spans both land and air. Beyond the Shenzhen Metro, the Group’s exclusive media assets enable customers and brands to connect with the dynamic travelers in the Greater Bay Area. These assets include prominent outdoor billboards in prime Hong Kong locations, media platforms at the High-Speed Rail Hong Kong West Kowloon Station, the Hong Kong-Zhuhai-Macao Bridge (Zhuhai Port), and Zhuhai Jinwan Airport, as well as advertising resources at the Gongbei, Qingmao, and Hengqin ports.
In addition, the Group’s exclusive media presence extends to airports, metro lines, and high-speed rail networks across nearly 40 cities in China and Asia, including Singapore. The new agreement further amplifies this extensive network, creating a powerful synergy that strengthens the Group’s leading position in Greater China and Asia. This extensive reach connects customers and brands to a multitude of emerging markets, enhancing the Group’s influence and market presence.
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