TUI Musement, the global Tours & Activities division of the TUI Group, has partnered with online travel agent loveholidays to become its new provider for Tours & Activities. This collaboration introduces a digital platform managed by TUI Musement, featuring a diverse and carefully selected collection of thousands of excursions, activities, and attraction tickets now readily available for loveholidays customers.
The extensive range of experiences offered includes museum visits, city tours, culinary and wine tasting events, and adventure activities. These are accessible for travelers visiting short-haul beach locations, city breaks, and long-haul destinations offered by loveholidays. Customers have the flexibility to book these experiences in advance or while on their holiday.
“We’re delighted to partner with TUI Musement to roll out excursions, activities and, attraction tickets to our customers, helping them to have great experiences on their well- deserved holidays.” Said Laurence Stock, VP Commercial at loveholidays. “We pride ourselves on offering an unrivalled choice of great value package holidays, and the rollout of experiences makes it even easier to book and manage all aspects of a holiday with us.“
Included in the offerings are the TUI Collection excursions—unique, sustainable, and value-packed tours crafted by TUI. Additionally, loveholidays customers can explore National Geographic Day Tours, designed in partnership with National Geographic Expeditions, inspired by its rich tradition of exploration.
“loveholidays wants to give their customers great experiences and we are proud to partner with them, providing a terrific selection of the best and most relevant things to do in-destination. I am very excited that this includes the TUI Collection range of exceptional, responsible and great value excursions, and the selection of unique and immersive National Geographic Day Tours.” Added Nishank Gopalkrishnan, Chief Commercial Officer at TUI Musement, the Tours & Activities division of TUI Group. “Our collaboration with loveholidays reinforces TUI Musement’s position as the B2B partner of choice for Tours & Activities.”
This partnership underscores TUI’s continued robust expansion in the global Tours & Activities sector, which includes collaborations with international airlines, hotels, and travel tech companies throughout 2024.
The announcement follows loveholidays’ recent increase in its ATOL license capacity to four million passengers this year, a 39% rise from 2023 and a 191% increase from its last pre-pandemic submission. This growth is part of loveholidays’ broader strategy focusing on product enhancement and market expansion.
New Service: Loveholidays customers can now access a vast selection of excursions, activities, and attraction tickets.
Exclusive Adventures: The offering includes unique TUI Collection excursions and National Geographic Day Tours.
Significant Expansion: Loveholidays enhances TUI’s global expansion in Tours & Activities through ongoing partnership.
Key Alliance: Loveholidays becomes part of TUI Musement’s expanding network of prominent travel brands for Tours & Activities.
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