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The Southeast Asian Nations coalition is excited to unveil their latest venture into digital spaces with the introduction of “ImaginASEAN,” a new metaverse experience crafted in partnership with Cosmow, a distinguished developer of metaverse games. This launch not only commemorates ASEAN Day but also represents the group’s initial steps into the metaverse, underscoring their commitment to digital advancement.
Scheduled for global release on World Tourism Day, September 27th, “ImaginASEAN” aims to enhance awareness of Southeast Asia’s rich cultural landscapes and key tourist spots through an engaging Roblox platform. The game provides an interactive avenue for players to explore the region’s heritage and promises an added incentive: the chance to win a journey for two across any two ASEAN countries.
This initiative continues ASEAN’s collaboration with Agoda, a leading travel platform in Southeast Asia, and AirAsia, the region’s top airline, for a second consecutive year, allowing players to potentially transform their virtual discoveries into real-world adventures.
This innovative endeavor highlights ASEAN’s unwavering dedication to enhancing tourism and cultural understanding. The “ImaginASEAN” metaverse game marks a trailblazing project, effortlessly merging digital gaming with tourism promotion. This aligns with ASEAN’s broader aim to use digital innovation to boost tourism activities and establish Southeast Asia as a desirable unified travel destination.
Notable Features of the Game:
Interactive Exploration: On the Roblox platform, players can delve into the cultural and architectural marvels of the ten ASEAN Member States.
Cultural Wardrobe: The game introduces virtual outfits inspired by Southeast Asian themes, enabling players to dress their avatars in traditional attire from each ASEAN Member State, thus fostering and honoring the region’s cultural diversity.
Scavenger Hunt: Gamers can participate in an exciting scavenger hunt, discovering intriguing facts about ASEAN and its rich cultural legacy through renowned landmarks and picturesque sites across Southeast Asia.
Unique Prizes: Successfully locating hidden items grants players exclusive in-game prizes and virtual goods. Additionally, the first 20 players to complete the hunt will be entered into a lottery to win a memorable trip for two to Southeast Asia, providing a firsthand experience of the region. Three top winners will be chosen:
Grand Prize Winner: Receives a journey for two to two ASEAN destinations along with USD $1,200 in AgodaCash for booking accommodations and experiences.
Runner-Up Winner: Earns a trip for two to two ASEAN destinations plus USD $600 in AgodaCash.
Third Place Winner: Awarded a travel for two to two ASEAN destinations with USD $200 in AgodaCash.
Final guidelines for the “ImaginASEAN” game will be announced subsequently.
ImaginASEAN Sponsors
The forthcoming integrated Roblox game marks a significant step forward in ASEAN’s digital interaction with travelers, supported by prominent partners and sponsors:
AirAsia: From its origins as a trailblazing budget airline, AirAsia has grown into a vibrant travel and lifestyle entity, serving the underserved while empowering dreamers and believers. With a history spanning over two decades, AirAsia has linked countless individuals across and beyond the region, fostering aspirations and strengthening communities through its commitment to affordability, accessibility, and inclusivity. True to its roots in ASEAN, AirAsia champions the region’s varied cultures with its “Dare to Dream” ethos, striving to provide remarkable value, unforgettable experiences, and innovative services.
Agoda: As a global digital travel platform, Agoda makes exploring the world more accessible with its competitive pricing on an extensive network of over 4.5 million hotels and holiday properties, in addition to flights and activities. The Agoda website and mobile app, available in 39 languages, are backed by 24/7 customer support. Based in Singapore, Agoda is part of Booking Holdings (Nasdaq: BKNG) and employs a dedicated workforce of over 6,900 across 25 countries, committed to harnessing cutting-edge technology to simplify travel.
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