In celebration of National Travel & Tourism Week, Visit Milwaukee is thrilled to unveil an exciting lineup of promotions and activities showcasing the city’s unique tourism offerings. These initiatives aim to highlight the importance of tourism to Milwaukee’s economic vitality and remind the community of its essential role.
“This week is an opportunity for all of us to remember the power of tourism and the benefits it provides for our community, while also thanking our partners, who give visitors endless reasons to choose Milwaukee” says Visit Milwaukee President & CEO Peggy Williams-Smith. “That includes everyone from our restaurant partners, who are stars of our cookbook and are garnering national acclaim for our community, to our sports partners who draw millions of visitors to Milwaukee every year.”
Riding a wave of increased awareness and marquee events, driven by leisure and convention business, the Greater Milwaukee area achieved an all-time tourism record in 2022 with a $6.018 billion economic impact, according to the Wisconsin Department of Tourism. Direct visitor spending in Milwaukee County alone grew by 23% year-over-year, contributing $2.192 billion to the local economy.
New data about visitor spending will be released in June and celebrated at Visit Milwaukee’s annual meeting on June 18 at the Baird Center.
Schedule of Promotions & Activations
Tuesday, May 21
To celebrate Milwaukee’s world-class culinary scene and the popularity of Bravo’s “Top Chef,” Visit Milwaukee will release the digital edition of its cookbook. This cookbook features nearly 100 recipes from over 60 Milwaukee chefs, written by a celebrated local journalist and photographed by an acclaimed Milwaukee photographer. The print edition will be available for purchase by the end of the year, just in time for the holidays.
Wednesday, May 22
At its mixer event at The New Fashioned, Visit Milwaukee will launch its Summer Savings Pass, presented by Potawatomi Casino | Hotel. This digital deals pass includes enticing offers from over 60 local businesses, designed to boost awareness and spending at these establishments over the next three months. The deals will be valid until September 2.
Thursday, May 23
Visit Milwaukee is proud to announce the Fest then Rest campaign, which offers hotel deals around key summer festival dates from now through June 20. This campaign allows visitors to experience Milwaukee’s 100+ festivals while enjoying exclusive hotel deals and overnight stays.
Friday, May 24
To conclude the week of activations, Visit Milwaukee will celebrate the impact of sports tourism with a special giveaway involving a local sports team. They will also announce the full lineup of 2024 sports partnerships and brand ambassadors. Sports tourism has become a significant visitor draw in Milwaukee. In the first quarter of 2024 alone, eight youth sports events at the Baird Center, booked by Sports Milwaukee, brought over 79,000 visitors who used more than 10,000 hotel room nights, generating nearly $18 million in economic impact.
What is National Travel & Tourism Week?
Established in 1983, National Travel and Tourism Week (NTTW) is an annual tradition celebrating the U.S. travel community and the essential role of travel in stimulating economic growth, cultivating vibrant communities, creating quality job opportunities, inspiring new businesses, and elevating the quality of life for Americans. Travel is a $2.8 trillion industry supporting nearly 15 million American jobs and fueling other important industries like manufacturing, healthcare, and agriculture. The travel industry is crucial to America’s success, acting as an economic powerhouse that unites people, benefits society, and enhances the United States’ global competitiveness.
The post Visit Milwaukee Unveils Exciting Promotions for National Travel & Tourism Week appeared first on Travel And Tour World.