The New Jersey Division of Travel and Tourism (NJTT) unveiled their report, “2023 Economic Impact of Tourism in New Jersey” during the New Jersey Tourism Industry Association’s (NJTIA) Advocacy Day. The study showcases the tourism sector’s robust recovery, highlighting its surpassing of pre-pandemic figures from 2019.
In a detailed analysis by Tourism Economics, New Jersey’s tourism saw a notable increase, attracting 120.5 million visitors in 2023—a 5% rise from 2022 and 4% above the 2019 milestone. This surge reflects a high demand for New Jersey’s attractions, with significant growth in both day trips and overnight stays.
The economic resurgence and inflation have driven visitor expenditures to a remarkable $49.1 billion, 6% higher than in 2019 and an 8% increase from the previous year. Day-trippers alone spent a record $6.372 million, surpassing last year’s high. The boost in spending across various sectors contributed to an overall economic impact of $78.3 billion and generated $5.2 billion in state and local tax revenues for New Jersey.
“We are happy to report strong travel and tourism activity for New Jersey that resulted in significant state economic impacts,” said Governor Phil Murphy. “Our visitors and friends spent more than $49 billion in the Garden State last year, or $134 million each day, revealing the tremendous appreciation travelers have for all that New Jersey has to offer. I extend my thanks to the outstanding workers within the tourism industry, as well as the people of New Jersey, for serving as excellent ambassadors of our state.”
“New Jersey enjoyed another revenue-growth year for tourism in 2023, underscoring the important role the industry plays not just for the state but for all New Jerseyans,” said Lieutenant Governor Tahesha Way, who oversees the NJTT in her capacity as New Jersey Secretary of State. “Tourism generated $5.2 billion in state and local taxes alone, while also supporting more than 501,000 jobs.”
Spending on food and beverages led the way, marking a 10% increase from last year and surpassing 2019 levels by the same margin. Recreational spending also saw significant growth, and despite lower fuel costs, improved air travel significantly increased spending on transportation. Retail and lodging sectors also showed strong recovery trends, with lodging spending driven notably by a 12% increase in hotel accommodations.
The study reveals several key findings:
New Jersey’s tourism welcomed 6 million more visitors in 2023 compared to 2022.
Tourism-related GDP was $23.7 billion, representing 3% of the state’s total GDP.
Daily visitor spending averaged $134 million.
The sector supported over 500,000 jobs, accounting for 8.3% of the state’s total employment.
As summer 2024 approaches, NJTT has launched an aggressive marketing campaign, “Little State, Lotta WOW,” captivating travelers at New York Penn Station with an array of digital and print advertisements. This is complemented by the New Jersey WOW Mobile Experience in Times Square, offering an immersive multimedia experience that portrays the vibrant sights and sounds of New Jersey. The campaign aims to position New Jersey as a top travel destination in the Mid-Atlantic region, promising memorable experiences at its beaches, mountains, cultural sites, and more. The promotional efforts extend across various media, including TV, digital platforms, radio, and outdoor advertising, ensuring wide visibility and engagement.
“Feedback from our state tourism partners is showing an optimistic forecast for the summer travel season,” said New Jersey Division of Travel and Tourism Executive Director Jeff Vasser. “The goal for our campaign is to bring the WOW of New Jersey to potential travelers and inspire them to visit. While 2023 was a great year for tourism, we’re working to ensure that 2024 is even better.”
The post New Jersey Tourism Hits New Peaks in 2023 with 120.5 Million Visitors and Enhanced Economic Impact appeared first on Travel And Tour World.