Hosted by the Tourism Authority of Thailand (TAT), the occasion is poised to showcase an array of unique tourism experiences, focusing on soft power and subculture. This year, the event is also observing its second installment of the ‘Zero Waste to Landfills’ campaign, aligning with the broader movement towards sustainable and net-zero tourism. Anticipated to draw 150,000 attendees and reach 20 million viewers, the event promises a dynamic platform for exploration and engagement.
Ms. Thapanee Kiatphaibool, TAT Governor, said “The Thailand Tourism Festival 2024 will incorporate distinctive identity and attractions from five regions to inspire travellers to explore new travel experiences across the country. The event will also reiterate sustainable tourism practices while leveraging digital transformation and the ‘partnership 360 strategy’ to encourage year-round travel.”
Accompanying the TAT Governor at today’s press briefing were key figures including Mr. Somchai Chompoonoi, TAT Executive Director of the Eastern Region, Mr. Akkarawit Taphasit, TAT Executive Director of the Central Region, Miss Pattaraanong Na Chiangmai, TAT Executive Director of the Northern Region, Miss Wajanan Silpawornwiwat, TAT Executive Director of the Southern Region, and Mr. Auttaphol Wannakij, TAT Executive Director of the Northeastern Region.
Emphasizing sustainability as a core value, TAT acknowledges the significance of organizing an environmentally-conscious event. In its second year promoting the ‘Zero Waste to Landfills’ initiative, TAT has forged partnerships with QSNCC, PTT Global Chemical, Cirplas, and N15 Technology for waste management. Throughout the event venue, 20 waste separation stations, featuring Thai and English signage, alongside staff, will encourage visitor participation.
Last year’s ‘Zero Waste to Landfills’ endeavor successfully segregated 12,271 kilograms of waste for proper disposal, thereby reducing the carbon footprint by 27,420 kilo carbons, equivalent to the absorption of carbon dioxide by 3,046 trees annually.
The Thailand Tourism Festival 2024 will spotlight tourism attractions from Central, Eastern, Northern, Northeastern (Isan), and Southern regions of Thailand across nine distinct zones.
Zone 1: The Amazing Thailand Zone will showcase innovative technologies, including a 360-degree LED Box and Amazing Thailand VR Dome, offering virtual travel experiences. Visitors can engage with TAT’s VISTA Virtual Influencer and other travel influencers, enjoy refreshments, participate in games, purchase branded souvenirs, and gather travel insights at the 1672 Travel Buddy counter.
Zone 2: The ‘Colourful Burapha’ Eastern Village will spotlight regional landmarks, such as Bang Bao Lighthouse in Trat’s Ko Chang and Chanthaburi’s gemstones. Activities include LED screenings of hidden gems, music performances, Alcazar Cabaret Show, and DIY activities.
Zone 3: The ‘Klang Buri’ Central Village will feature landmarks like King Narai’s Palace in Lop Buri, with a traditional Thai house theme including Songkran festivities and a floating market. Enjoy Muay Lop Buri shows, Khon masked drama, and folk entertainment.
Zone 4: The ‘Faithival’ Northern Village will highlight Songkran traditions and soft power in a temple fair setting. Explore local markets, enjoy traditional dishes, and engage in DIY activities.
Zone 5: The Southern Village will celebrate multicultural traditions with light-and-sound shows, VR180 experiences, and culinary delights. Enjoy performances and music concerts.
Zone 6: The ‘Isan Festi’ Northeastern Village will showcase the region’s vibrant culture, including Bun Bung Fai Talai Lan and Phi Ta Phon festivals. Experience local dishes, arts, crafts, dances, and music performances.
Zone 7: The Thai Tourism Alliances Zone will feature stories from TAT’s partners and offer special deals on tourism products and services.
Zone 8: The Main Stage will host cultural performances, beauty pageants, fashion shows, and music concerts.
Zone 9: The Sustainable Tourism Goals (STGs) Zone will highlight responsible tourism initiatives.
Visitors can reach the Thailand Tourism Festival 2024 via MRT underground to QSNCC Station or by taxi/bus. The event runs from March 28 to April 1, 10:00-21:00. Admission is free. For further details, contact the TAT Contact Center 1672 Travel Buddy.
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